AI Insights · Timothy · July 2025
Top Word Puzzle Games on Android in the UK - Q2 2025
Explore the performance trends of the top word puzzle games on Android in the UK during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the word puzzle game category on the Android platform in the United Kingdom saw interesting trends across the top five apps. Here's a detailed look at their performance metrics.
NYT Games: Wordle & Crossword from The New York Times Company demonstrated a strong revenue increase, peaking at approximately $23.3K by mid-June. Weekly downloads fluctuated, reaching over 7.6K in mid-May before tapering off to about 3.9K by the end of June. Active users remained robust, exceeding 420K in mid-June.
Wordscapes by PeopleFun experienced a gradual decline in revenue, ending the quarter at around $7K. Downloads showed a downward trend from early April, with a slight recovery to 3.5K at the quarter's close. Active users saw a resurgence in June, peaking at over 172K.
Words With Friends Word Game by Zynga noted a revenue peak of $11.4K in early May, with a subsequent decline. Downloads remained relatively stable, averaging around 1.4K weekly. Active users saw a decline, ending the quarter with approximately 39K.
Zen Word® - Relax Puzzle Game from Oakever Games showed consistent revenue, peaking at $7.4K in late May. Downloads were high initially, surpassing 15K in mid-May, before decreasing significantly to around 3.7K by the end of June. Active users followed a similar trend, reaching over 155K in late May.
Scrabble® GO-Classic Word Game by Scopely maintained steady revenue, with a peak of $7.1K in mid-June. Downloads remained consistent, averaging around 2.5K weekly. The app saw a significant rise in active users, peaking at over 113K in early June.
These insights, provided by Sensor Tower, reveal the dynamic nature of the word puzzle game market on Android in the UK. For more in-depth analysis, visit Sensor Tower's platform.